Since the second quarter of this year, domestic consumer market demand has gradually recovered, and textile companies generally maintain optimistic expectations for the recovery of domestic market demand. The power of online channels and emerging channels has also played an important role in supporting the recovery of domestic consumption.

　　 According to a survey conducted by the Shanghai Office of the China Textile Union, the main way for consumers to buy clothing in 2020 is online. Due to the impact of the epidemic, online shopping channels have further penetrated. 51.0% of the respondents said that online shopping is their main way to buy clothing. According to current online sales data, online sales channels for apparel products are active, with significant growth. According to the data of the second double product online shopping festival in 2020 (2020.4.28-2020.5.10), the sales of clothing, shoes, hats and knitted textiles increased by 24.2% year-on-year. At the same time, there are 40,298 new clothing brands featuring designer customization, online celebrity recommendations, couple models, and national tide culture, with a retail sales of 3.81 billion yuan. Sales data of domestic sports brand Tmall also showed significant growth. In July 2020, Anta, Li Ning, FILA, Xtep and Pathfinder sold a total of 570 million yuan in Tmall flagship stores, a year-on-year increase of 55.8%.